{"id":20281,"date":"2025-12-19T14:39:20","date_gmt":"2025-12-19T13:39:20","guid":{"rendered":"https:\/\/lati.com\/lati-celebrates-80-years-of-history-with-a-historical-video-created-thanks-to-artificial-intelligence\/"},"modified":"2025-12-19T14:41:57","modified_gmt":"2025-12-19T13:41:57","slug":"lati-celebrates-80-years-of-history-with-a-historical-video-created-thanks-to-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/lati.com\/en\/lati-celebrates-80-years-of-history-with-a-historical-video-created-thanks-to-artificial-intelligence\/","title":{"rendered":"LATI celebrates 80 years of history with a historical video created thanks to Artificial Intelligence"},"content":{"rendered":"\n

On the occasion of the conclusion of the celebrations for its Eightieth anniversary<\/strong>, LATI presents a historical video created thanks to Artificial Intelligence technologies<\/strong>. The project represents a meeting of memory, innovation, and identity, and tells the company’s story in a contemporary language. <\/p>\n\n

A wealth of images that tells the story of LATI<\/h2>\n\n

The video originates from a wealth of archival photographs<\/strong> documenting the company’s early years, the faces of the people who helped build it, and the key moments of its industrial and human journey.<\/p>\n\n

These are often black and white images, marked by time, that hold a fundamental part of LATI’s identity.<\/p>\n\n

Artificial Intelligence as a bridge between past and present<\/h2>\n\n

Thanks to the use of Artificial Intelligence<\/strong>, the archival images have been animated, restoring movement and expressiveness without altering their historical value.The result is not just a simple digital restoration, but a bridge between past and present<\/strong>, capable of making the narrative more engaging and accessible.<\/p>\n\n

This approach allows us to view LATI’s history with a fresh perspective, valuing memory as an active, not static, element.<\/p>\n\n

A project desired by LATI to enhance people and identity<\/h2>\n\n

The project was strongly desired by Michela Conterno, CEO of LATI<\/strong>, and coordinated by the Marketing & Communication<\/strong> team, with the aim of telling the company’s story authentically, consistent with LATI’s values and its orientation towards innovation.<\/p>\n\n

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“Looking to the past for us does not mean stopping at nostalgia, but recognizing our roots to continue building the future with awareness. This video is a tribute to the people who made LATI what it is today and an invitation to feel part of a story that continues”<\/em>Michela Conterno, CEO of LATI<\/strong><\/p>\n<\/blockquote>\n\n

The making of the video and the technological contribution<\/h2>\n\n

The technical production of the video was entrusted to Neural Pictures<\/strong>, a company specializing in advanced Artificial Intelligence applications for enhancing visual content.<\/p>\n\n

The project involved Erica Nagel, Francesco Foppoli, Francesco Persiani, and Nicol\u00f2 Facchinetti<\/strong>, contributing to transforming the historical material into a visual experience capable of engaging and moving.<\/p>\n\n

An anniversary that looks to the future<\/h2>\n\n

The video represents the symbolic closure of the celebrations for LATI’s Eightieth anniversary<\/strong>, but also a new starting point.A narrative that combines tradition and innovation and reaffirms the company’s commitment to building value over time, together with people<\/strong>.<\/p>\n\n

Enjoy the viewing<\/strong>: <\/p>\n\n

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