{"id":31623,"date":"2025-12-19T14:39:20","date_gmt":"2025-12-19T13:39:20","guid":{"rendered":"https:\/\/lati.com\/lati-celebra-80-anos-de-historia-con-un-video-historico-creado-gracias-a-la-inteligencia-artificial\/"},"modified":"2026-05-07T09:15:31","modified_gmt":"2026-05-07T07:15:31","slug":"lati-celebra-80-anos-de-historia-con-un-video-historico-creado-gracias-a-la-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/lati.com\/es\/lati-celebra-80-anos-de-historia-con-un-video-historico-creado-gracias-a-la-inteligencia-artificial\/","title":{"rendered":"LATI celebra 80 a\u00f1os de historia con un v\u00eddeo hist\u00f3rico creado gracias a la Inteligencia Artificial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con motivo de la conclusi\u00f3n de las celebraciones de su <strong>octog\u00e9simo aniversario<\/strong>, LATI presenta un <strong>v\u00eddeo hist\u00f3rico creado gracias a tecnolog\u00edas de Inteligencia Artificial<\/strong>. El proyecto representa un encuentro entre memoria, innovaci\u00f3n e identidad, y narra la historia de la empresa con un lenguaje contempor\u00e1neo.   <\/p>\n\n<h2 class=\"wp-block-heading\">Un rico patrimonio de im\u00e1genes que cuenta la historia de LATI<\/h2>\n\n<p class=\"wp-block-paragraph\">El v\u00eddeo nace de un rico patrimonio de <strong>fotograf\u00edas de archivo<\/strong> que documentan los primeros a\u00f1os de la empresa, los rostros de las personas que contribuyeron a construirla y los momentos clave de su trayectoria industrial y humana.<\/p>\n\n<p class=\"wp-block-paragraph\">A menudo se trata de im\u00e1genes en blanco y negro, marcadas por el paso del tiempo, que conservan una parte fundamental de la identidad de LATI.<\/p>\n\n<h2 class=\"wp-block-heading\">La Inteligencia Artificial como puente entre pasado y presente<\/h2>\n\n<p class=\"wp-block-paragraph\">Gracias al uso de <strong>Inteligencia Artificial<\/strong>, las im\u00e1genes de archivo se han animado, devolvi\u00e9ndoles movimiento y expresividad sin alterar su valor hist\u00f3rico.<br\/>El resultado no es solo una simple restauraci\u00f3n digital, sino un <strong>puente entre pasado y presente<\/strong>, capaz de hacer la narraci\u00f3n m\u00e1s atractiva y accesible.<\/p>\n\n<p class=\"wp-block-paragraph\">Este enfoque permite contemplar la historia de LATI con una mirada renovada, valorando la memoria como un elemento activo, no est\u00e1tico.<\/p>\n\n<h2 class=\"wp-block-heading\">Un proyecto impulsado por LATI para poner en valor a las personas y la identidad<\/h2>\n\n<p class=\"wp-block-paragraph\">El proyecto fue impulsado firmemente por <strong>Michela Conterno, CEO de LATI<\/strong>, y coordinado por el equipo de <strong>Marketing &amp; Communication<\/strong>, con el objetivo de contar la historia de la empresa de forma aut\u00e9ntica, coherente con los valores de LATI y su orientaci\u00f3n hacia la innovaci\u00f3n.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00abMirar al pasado para nosotros no significa quedarnos en la nostalgia, sino reconocer nuestras ra\u00edces para seguir construyendo el futuro con conciencia. Este v\u00eddeo es un homenaje a las personas que han hecho de LATI lo que es hoy y una invitaci\u00f3n a sentirse parte de una historia que contin\u00faa\u00bb<\/em><br\/><strong>Michela Conterno, CEO de LATI<\/strong><\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">La realizaci\u00f3n del v\u00eddeo y la aportaci\u00f3n tecnol\u00f3gica<\/h2>\n\n<p class=\"wp-block-paragraph\">La producci\u00f3n t\u00e9cnica del v\u00eddeo se confi\u00f3 a <strong>Neural Pictures<\/strong>, una empresa especializada en aplicaciones avanzadas de Inteligencia Artificial para la mejora de contenidos visuales.<\/p>\n\n<p class=\"wp-block-paragraph\">En el proyecto participaron <strong>Erica Nagel, Francesco Foppoli, Francesco Persiani y Nicol\u00f2 Facchinetti<\/strong>, contribuyendo a transformar el material hist\u00f3rico en una experiencia visual capaz de cautivar y emocionar.<\/p>\n\n<h2 class=\"wp-block-heading\">Un aniversario que mira al futuro<\/h2>\n\n<p class=\"wp-block-paragraph\">El v\u00eddeo representa el <strong>cierre simb\u00f3lico de las celebraciones del octog\u00e9simo aniversario de LATI<\/strong>, pero tambi\u00e9n un nuevo punto de partida.<br\/>Una narraci\u00f3n que combina tradici\u00f3n e innovaci\u00f3n y reafirma el compromiso de la empresa con <strong>crear valor a lo largo del tiempo, junto con las personas<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Disfrute del visionado<\/strong>:  <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"80 Years of LATI | From Experience to the Future of Plastics\" width=\"847\" height=\"476\" src=\"https:\/\/www.youtube.com\/embed\/Wb6QqJrrCBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con motivo de la conclusi\u00f3n de las celebraciones de su octog\u00e9simo aniversario, LATI presenta un v\u00eddeo hist\u00f3rico creado gracias a tecnolog\u00edas de Inteligencia Artificial. El proyecto representa un encuentro entre memoria, innovaci\u00f3n e identidad, y narra la historia de la empresa con un lenguaje contempor\u00e1neo. Un rico patrimonio de im\u00e1genes que cuenta la historia de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[793],"tags":[],"class_list":["post-31623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exitos-empresariales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LATI celebra 80 a\u00f1os con un v\u00eddeo hist\u00f3rico creado con IA<\/title>\n<meta name=\"description\" content=\"Con motivo de su 80.\u00ba aniversario, LATI presenta un v\u00eddeo hist\u00f3rico creado con Inteligencia Artificial, que tiende un puente entre el pasado, las personas y la innovaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lati.com\/es\/lati-celebra-80-anos-de-historia-con-un-video-historico-creado-gracias-a-la-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LATI celebra 80 a\u00f1os con un v\u00eddeo hist\u00f3rico creado con IA\" \/>\n<meta property=\"og:description\" content=\"Con motivo de su 80.\u00ba aniversario, LATI presenta un v\u00eddeo hist\u00f3rico creado con Inteligencia Artificial, que tiende un puente entre el pasado, las personas y la innovaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lati.com\/es\/lati-celebra-80-anos-de-historia-con-un-video-historico-creado-gracias-a-la-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"LATI\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T13:39:20+00:00\" 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